About Flaio

Welcome to Flaio, where high-performance meets high-gloss. We specialize in creating bespoke, crystal-embellished apparel that transcends the traditional boundaries of activewear and style. Our collections are a tribute to the bold, the beautiful, and the bedazzled.

Our Inspiration

Our journey began under the spell of iconic stage fashion—specifically the sheer charisma of Beyoncé’s visual legacy. From the ethereal shimmer of Loewe to the structural power of Mugler, these moments of confidence sparked a creative flame. We embarked on a mission to bring that superstar glamour into everyday life. Flaio is not just about clothing; it's about wearing a piece of art that speaks volumes about your personality.

Read more on our journey at the blog.

Our Creations: The Campaign Model

Flaio operates as a digital atelier. While we offer a selection of ready-to-ship items, our most exclusive designs are released through Campaigns. This model allows us to offer intricate, high-concept pieces without the waste of fast fashion. You back the design, and we bring it to life. From meticulously hand-embellished garments that mirror the luxury of Hollywood's finest to cheeky t-shirts that blend sass with sparkle, each piece is a testament to individuality.

The Flaio Difference

What sets Flaio apart is our obsession with the details. We use premium materials, including AB-coated stones that reflect a full spectrum of color, ensuring you catch the light from every angle.

Our founder, Daniel, has pioneered a proprietary method of rhinestone application designed to maximize durability without sacrificing the flexibility of the fabric. This innovation ensures that Flaio garments are not just for show—they are designed to move with you.

A Note from the Studio

Flaio is a one-man operation. Daniel dedicates himself to this venture not just as a business, but as a passionate pursuit of artistry, pouring his spirit into every single stone placement.

Because of the immense time and personal dedication involved in creating these bespoke garments, we kindly request our valued customers to take special consideration before placing an order. Please double-check the size chart provided for each garment. Flaio is a personal journey of creativity, where your understanding of our craft is deeply valued.

Looking Ahead

As we continue to grow, Flaio remains dedicated to pushing the boundaries of what embellished apparel can be. We invite you to explore our world, where each garment is a canvas and every crystal tells a story.

Welcome to Flaio – where every day is an opportunity to sparkle.